SA’s Cutest Babies 2020 Competition

Entry details

How do I enter?

You can enter by completing the online entry form here. Only one entry per baby

Is there an age limit for baby?

The competition is open to babies in South Africa who are no older than 24 months at midnight on 27 November 2020.

What about twins and triplets?

You can enter twins or triplets as individual entries.

Who can enter?

To enter the competition you need to be the parent or legal guardian of the baby.

Can anyone enter?

This competition is open to RSA residents only.

Can I enter my baby under a specific category e.g. Cutest Smile?

Parents/guardians won’t be able to choose which categories they want their baby to be nominated for.

If a baby is not selected for a specific round e.g. Round 1, can they enter round 2 or 3?

No, they can only enter once throughout the whole competition.

Do you have any photo tips?

Photo may not be older than 1 month, must be a true reflection of the entrant and may not display nudity or inappropriate behaviour. Make sure that you don’t cut off the baby’s head, arms or legs, that the picture is not blurry or too dark. Don’t add any borders or filters to your picture. Make sure you take the picture against a neutral background and that it is clear.

I'm struggling to enter. Who do I contact?

If you experience any technical difficulties, please contact our friendly Customer Care Centre on 0860 900 100 or email us at

Queries on the Baby of the Year competition will be answered on Monday to Friday between 8am and 5pm. Please allow 48 hours for us to attend to your query.

How do I find my baby's photo in the gallery?

For safety and security reasons we will not host a photo gallery on our website featuring our entrants. Rest assured we have recieved your entry and your photo is safe with us.

Can’t find what you’re looking for?

Call us on our Customer Care line on 0860 900 100 or +27 (0) 21 928 1040